Distribution:

Distributing Devine Fresh is something small for now, only because I don’t want it to get so big that my customers wouldn’t want to adventure out into my clothing stores which is a new strategy I want to make come alive. By me selling my product inside my “Night Out” store and my Wedding Collection store. The women and men in my stores are obviously going out or getting prepared for a big event so therefore why not send them off with something that they can’t go wrong with bringing. “Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Selecting and partnering with resellers is not easy. No longer do manufacturers have many small, independent resellers from which to choose. They now face large and growing reseller organizations such as Wal-Mart, Target, Home Depot, Costco, and Best Buy. These organizations frequently have enough power to dictate terms or even shut smaller manufacturers out of large markets.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page68) We soon will branch off to doing business online but it’s a bit tricky, and would have very high standards to keep our perfect performance and keeping our customers happy with experiencing a new experience. We also have branched off with Hakkasan Night Club and Drais in Las Vegas. In California we have Sound Night Club, King Kong, and Lure, the hottest nightclubs there is. In our eye’s we help them by them helping us and being nothing but a team to make our products goals successful. “ The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page69)