Price:

With our goal to become the top seller vodka for events, bars, and nightclubs even though our pricing is on a high end status. “marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page106) Now the break down on my pricing goes by the size you get. For a small bottle that comes with one small flavor of your choice goes for $50, a medium with two flavors goes for $60, and a large with three flavors goes for $90. Yes our prices are very high but that’s to own a bottle personally for yourself and we fill the presentation and experience is worth it. “cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page274) Therefore we will stick with our pricing until otherwise but since we are mostly a event type of drink we find it a fair pricing and we see you finding yourself to love it and making it apart of your life as a memory or memories. “ price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page275)