Week 7 EOC: The Pitch

Creating a new Vodka brand

Name: Devine Fresh

• The Price Point: Small-$50 Medium-$60 comes with two little flavored bottles. Large-$90 comes with three little flavored bottles.
• The Presentation: Specially hand wrapped in a greenish Metallic wrapping paper and put into a black wood designed box.
• The Taste: Would of course be fermented grains and fresh water from a water supplier, Rain Fresh Water Co. from Garland, TX. But the little flavored bottles that come with the overall vodka product would be made from fruit flavors. There will be strawberry, blue raspberry, grape, etc.
• Where It’s Sold: At first would be sold in my two clothing stores, “Night Out” and my wedding collection, simply because I believe this could be a new way to bring clients to the stores and find something they like to wear like for when they go out and then we add on Devine Fresh so that they have a bottle for their special event or night out. I also would allow bars to sell my products in drink form not the actual bottles but if they would like the bottle forms I would also have an online website which they can order from and it could be sent out to them that same day if request is put in before 3 p.m. Here I’m collaborating with bars and networking, instead of being just an insider company, I don’t mind helping other companies while they help me all in one.