Business Mission Statement:

My mission for Devine Fresh is to have each and every customer that gets a bottle to believe that they can take a break from life and enjoy the night, then start fresh the next day. Devine is pure and made from the freshest water you can get and the flavoring is nothing but fresh fruit in it’s natural state, no preserves put inside. “Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42) I want my clients to experience a wine like experience but with vodka; the product does come in a wine bottle which should get you in the mood of you have something to celebrate, when you really don’t. This product is for men and women; why think opposite genders need to have two different drinks. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39) Well with Devine Fresh you and your friend or lover can enjoy an experience together; no man can go wrong with this product. “This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 39)