Objectives:

Devine Fresh striving to be the most freshest vodka there is in this competitive industry for men and women. This pure sensation that you get by just a sip will tell you that everything that your going through or had to deal with in that day, will be okay tomorrow. This product is for men and women to be equal and not have to decide which drink they both want, when there’s one drink that’s fit for the both. That is one of our goals for the brand along with the whole women and men combined, you’d only need one drink for the occasion. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) We are a company that is willing to branch out and collide with other businesses like for instance Hakkasan night club sells our drinks but not in bottle form, but if you’d like to own a bottle we are in the process of doing an online market where if you order before 2 pm from our website, your delivery will arrive that same day if we have a manufacture in your state. Otherwise you can go to my boutiques , there we sell them and can help you find an outfit for your special night. “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page48) We just want our customers to treat themselves and take a break from life for a night either with friends/ family/ or a loved one over a bottle of Devine Fresh, a bottle no one can go wrong with when showing up at an event. “Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)